It's a crisp spring morning in Palermo. You're walking down the cobblestone streets, the scent of freshly brewed espresso and sea salt filling the air.

You are here for your best friend's Italian wedding, but... what are you going to wear?

From Milan's impeccable style to Sicily's relaxed charm, decoding the dos and don'ts of Italian wedding attire is essential to ensure you fit right into the beauty of the surroundings.

In this article, we will guide you through the fashion landscapes of Milan and Sicily, revealing the secrets to looking effortlessly chic and sophisticated on your special day. From choosing the perfect gown to accessorizing with Italian flair, we'll help you navigate the ins and outs of Italian wedding fashion with grace and confidence.

Questions we'll answer in this blog:

1. What's the traditional Italian wedding attire?
2. What do you wear to an Italian Wedding as a guest?
3. What do I wear to an Italian Wedding as a bride?
4. What do I wear to an Italian Wedding as a groom?
5. What to wear to an Italian Wedding as a bridesmaid or a best man?
6. Should you wear black to an Italian wedding?
7. Italian wedding fashion inspiration
8. Where to shop for Italian wedding fashion?
9. What do female guests wear to weddings?

Italian weddings are known for their elegance and attention to detail. Traditional Italian wedding attire reflects this sophistication, with each region having its own unique style.

In Milan, the fashion capital of Italy, the emphasis is on sleek and tailored ensembles. Think classic silhouettes, luxurious fabrics, and impeccable tailoring.

Sicilian weddings, on the other hand, embrace a more relaxed and bohemian vibe. Flowing fabrics, lace details, and floral prints are common in Sicilian bridal fashion.

When it comes to traditional Italian wedding attire, there are a few dos and don'ts to keep in mind. Firstly, it's important to dress appropriately for the venue and time of day. For a formal church ceremony, opt for a modest gown with sleeves and a longer hemline.

On the other hand, if you're having a beach wedding in Sicily, a flowy and lightweight dress is more suitable. Secondly, pay attention to the color palette. In Italy, it's customary for guests to avoid wearing white or black to a wedding. Instead, opt for vibrant colors or pastel hues that celebrate the joyous occasion.

Lastly, don't forget to accessorize. Italians are known for their love of accessories, so don't be afraid to add a statement necklace, a pair of elegant earrings, or a stylish hat to complete your look.

2. What do you wear to an Italian Wedding as a guest?

As a wedding guest, it's important to strike the right balance between looking stylish and respecting the couple's wishes. Here are some dos and don'ts to keep in mind when attending an Italian wedding:

Dress to impress: Italian weddings are a celebration of love and beauty, so make sure you put effort into your outfit. Opt for a well-tailored suit or a chic dress that flatters your figure. Remember to choose fabrics that are appropriate for the season and venue.

Don't wear white: In Italy, wearing white to a wedding is considered bad luck as it's traditionally reserved for the bride. Instead, opt for colorful outfits that reflect the joyous nature of the occasion. Check in the section "Can I wear black to an Italian Wedding?", the other colours that are a NO when it comes to Italian Weddings.

Embrace Italian fashion: Italy is known for its impeccable sense of style, so take the opportunity to embrace Italian fashion trends. Incorporate Italian flair into your outfit through accessories like a stylish handbag, a pair of designer shoes, or a statement hat.

Don't be too casual: While Italian weddings can have a relaxed atmosphere, it's still important to dress appropriately for the occasion. Avoid wearing jeans, shorts, or overly casual attire. Opt for more formal and sophisticated outfits that reflect the significance of the event.

Pay attention to the dress code: If the couple has specified a dress code on the invitation, make sure to adhere to it. Whether it's black tie, cocktail attire, or casual chic, dressing according to the dress code shows respect for the couple's wishes.

Don't forget to accessorise: Accessories can elevate your outfit and add a touch of elegance. Consider wearing statement jewelry, a fashionable belt, or a stylish hat to complete your look. Just remember not to overdo it and keep your accessories tasteful and complementary to your outfit.

3. What do I wear to an Italian Wedding as a bride?

As the bride, all eyes will be on you on your wedding day. Here are some dos and don'ts to help you create the perfect Italian bridal look:

Choose a gown that reflects your personal style: Italy is a hub of fashion, and your wedding is the perfect opportunity to showcase your personal style. Whether you prefer a classic, romantic, or bohemian look, choose a gown that makes you feel confident and beautiful.

Don't forget to consider the venue: The venue plays a significant role in determining your wedding dress style. For a formal ceremony in Milan, opt for a timeless and elegant gown. If you're having a beach wedding in Sicily, consider a lightweight and flowy dress that allows for easy movement.

Do embrace Italian craftsmanship: Italy is renowned for its exquisite craftsmanship and attention to detail. Consider choosing a wedding gown from an Italian designer to experience the beauty of Italian craftsmanship firsthand.

Don't overlook the importance of accessories: Accessories can enhance your bridal look and add a touch of Italian flair. Consider wearing a delicate lace veil, a pair of elegant earrings, or a stunning statement necklace. Just remember not to overpower your gown with too many accessories.

Do prioritize comfort: While you want to look stunning on your wedding day, it's essential to prioritize comfort as well. Make sure your gown allows you to move freely and enjoy every moment of your special day.



Don't forget about the weather: Italy's climate can vary depending on the region and time of year. Consider the weather when choosing your wedding gown. Opt for lighter fabrics and breathable designs for summer weddings in Sicily, while choosing warmer fabrics for winter weddings in Milan.

4. What do I wear to an Italian Wedding as a groom?

Grooms also play a significant role in Italian wedding fashion. Here are some dos and don'ts to help grooms look their best on their special day:

Do wear a well-tailored suit: A well-tailored suit is essential for any groom, and Italian weddings are no exception. Invest in a suit that fits you perfectly and flatters your body shape. Opt for classic colors like black, navy, or gray for a timeless look.

Don't forget about the details: Accessories are just as important for grooms as they are for brides. Consider adding a stylish tie, a pocket square, or a boutonniere to complete your look. Pay attention to the color scheme of the wedding and choose accessories that complement the overall theme.

Do embrace Italian style: Italy is known for its impeccable style, so take the opportunity to embrace Italian fashion trends. Incorporate Italian flair into your outfit through accessories like a stylish watch, a pair of designer shoes, or a fashionable belt.

Don't be afraid to experiment: While tradition is important, don't be afraid to inject your personality into your wedding day attire. Consider adding a unique touch to your outfit, such as a colorful tie, a patterned shirt, or a quirky pair of socks.

Do prioritize comfort: Comfort should be a top priority on your wedding day. Make sure your suit fits well and allows for ease of movement. Consider opting for breathable fabrics to keep you cool and comfortable throughout the day.

Don't forget about grooming: Good grooming is essential for any groom. Make sure you have a fresh haircut, clean-shaven face, and neatly trimmed nails on your wedding day. Consider booking a professional shave or grooming session to ensure you look your best.

5. What to wear to an Italian Wedding as a bridesmaid or a best man?

For bridesmaids and best men at an Italian wedding, the attire is about balancing elegance with respect for the wedding's theme and the couple's wishes. Bridesmaids typically wear dresses selected or approved by the bride, often in coordinated colours that complement the wedding's color scheme. These dresses are usually elegant and modest, avoiding overly revealing styles. Popular choices include flowing gowns or cocktail dresses in pastel or other soft tones. The bride may also request a specific style or fabric to ensure a harmonious look.

In the picture, an olive silk design you can find here.

Best men, on the other hand, are expected to dress formally and sharply. In Italy, this often means a well-tailored suit or, depending on the formality of the wedding, a tuxedo. The color of the suit should be in keeping with the wedding's tone – typically classic colors like navy, charcoal, or black.

Ties or accessories matching the bridesmaids' dresses can be a tasteful way to create a cohesive appearance within the wedding party. Attention to detail is crucial; well-polished shoes, a neat haircut, and a subtle yet elegant boutonniere complete the look.

In both roles, it's essential to communicate with the couple about their expectations and preferences. Being a bridesmaid or best man is an honor, and dressing appropriately shows respect for the couple's special day and their role in it.

6. Should you wear black to an Italian wedding?

In Italy, certain colours hold specific meanings and traditions, which are particularly important on such a significant occasion.

Firstly, white is exclusively reserved for the bride. It's a steadfast rule in Italian weddings, as wearing white is considered a direct competition with the bride on her special day.

Similarly, black was traditionally avoided, as it was associated with mourning and deemed too somber for the joyous occasion. However, this has relaxed in modern times, and black is now more acceptable, especially if accessorized with colorful details to lighten the overall look.

On the flip side, avoid wearing red. Red is seen as too flashy and attention-grabbing, potentially drawing focus away from the bride. Also, steer clear of overly bright or neon colors, which can be seen as disrespectful or too casual.

Opt instead for soft, elegant colours. Pastels, muted tones, dark shadows of blue, or jewel tones are all excellent choices. They contribute to the wedding's elegance without overshadowing the bride and groom.

Italian wedding fashion is constantly evolving, with new trends emerging each year. Here are some of the latest Italian wedding fashion trends to inspire your own bridal look:

Romantic lace: Lace is a timeless fabric that adds a touch of romance and femininity to any wedding gown. From delicate lace overlays to full lace sleeves, incorporating lace into your bridal look is a surefire way to achieve an elegant and sophisticated Italian aesthetic.

Statement sleeves: Bold sleeves are making a comeback in Italian wedding fashion. From billowy bishop sleeves to dramatic puff sleeves, statement sleeves add a touch of drama and make a strong fashion statement.

Floral embroidery: Floral embroidery is a popular trend in Italian wedding fashion, particularly in Sicilian bridal wear. Intricate floral motifs delicately embroidered onto gowns create a whimsical and romantic look.

Minimalist chic: Clean lines, sleek silhouettes, and understated elegance are key elements of minimalist chic wedding fashion. This trend focuses on simplicity and allows the bride's natural beauty to shine through.

Pantsuits: For the fashion-forward bride who wants to make a statement, pantsuits are a trendy alternative to traditional wedding gowns. Italian designers have embraced the pantsuit trend, offering stylish and feminine options for the modern bride.

To stay up to date, you can follow Wedding Style Atelier, featuring the latest trends on bridal fashion.

8. Famous Italian wedding dress designers

Italy is home to some of the most renowned wedding dress designers in the world. Here are a few names to know when looking for Italian wedding fashion inspiration:

Valentino: Known for his luxurious and romantic designs, Valentino creates wedding gowns that epitomize Italian elegance and sophistication.

Gucci: While primarily known for their ready-to-wear collections, Gucci also offers a range of bridal wear that combines traditional Italian craftsmanship with modern design elements.

Versace: Versace is synonymous with bold and glamorous fashion. Their bridal collections feature striking silhouettes, luxurious fabrics, and intricate detailing.

Elisabetta Polignano: Elisabetta Polignano is an Italian designer known for her feminine and romantic bridal gowns. Her designs often feature delicate lace, floral embroidery, and ethereal silhouettes.

Ersa Atelier: Ersa Atelier is a luxury bridal brand that creates enchanting and ethereal wedding gowns. Their designs combine traditional elements with contemporary twists, resulting in unique and memorable bridal looks.

9. Where to shop for Italian wedding fashion

If you're planning an Italian wedding, you may be wondering where to shop for Italian wedding fashion. Here are a few options to consider:

Milan: As the fashion capital of Italy, Milan is the ultimate destination for finding high-end bridal boutiques. Explore the city's luxury shopping streets like Via Montenapoleone and Corso Vittorio Emanuele II for a wide selection of designer wedding gowns.

Sicily: Sicily offers a more relaxed and bohemian take on Italian wedding fashion. Look for local boutiques and designers in cities like Palermo and Taormina for unique and eclectic bridal wear.

Online boutiques: If you're unable to visit Italy in person, many Italian designers have online boutiques where you can explore their collections and make purchases. Remember to check for authenticity and read reviews before making any online purchases.

Local boutiques: Don't overlook local bridal boutiques in your own country. Many boutiques carry international designer labels, including Italian brands. Visit local boutiques to try on different styles and get expert advice from bridal consultants.

Italian wedding fashion inspiration

To help you visualize your Italian wedding fashion, here are some iconic Italian weddings that have captivated the world:

George Clooney and Amal Alamuddin: The wedding of Hollywood heartthrob George Clooney and human rights lawyer Amal Alamuddin was a star-studded affair held in Venice. Amal's Oscar de la Renta wedding gown was a timeless and elegant choice, reflecting her impeccable style.



Chiara Ferragni and Fedez: Influencer and entrepreneur Chiara Ferragni's wedding to Italian rapper Fedez was a grand celebration held in Sicily. Chiara wore multiple custom-made Dior gowns throughout the festivities, showcasing her love for Italian fashion.

Kate Moss and Jamie Hince: Supermodel Kate Moss tied the knot with musician Jamie Hince in a romantic wedding held in the Tuscan countryside. Kate wore a stunning vintage-inspired John Galliano gown, exuding effortless bohemian charm.

Prince Rainier III and Grace Kelly: The wedding of Prince Rainier III of Monaco and Hollywood actress Grace Kelly was a fairytale event held in Monte Carlo. Grace's iconic wedding gown, designed by Helen Rose, featured a fitted bodice, a full skirt, and intricate lace detailing.

These iconic weddings serve as a source of inspiration for brides and grooms looking to create their own unforgettable Italian wedding fashion moments.

And you, how do you imagine your Wedding in Sicily?

If you have any questions, you can have a free wedding consultation to explore the possibility of getting married in Sicily. It's a no-committment, no-salesy conversation, where you can share your idea and I'll share with you a plan on how to make it happen.

Leave your details below and we will be in touch to organise the call!